They Want the Culture, Not the Owner
Because a Black founder is often asked to earn a kind of trust that others are granted by default. We are not just selling a candle, a book, a shirt,...
Wear the story. Carry the legacy.
Juneteenth tees and signature totes for freedom remembered, lived, and carried forward.
Juneteenth is not a trend. It is memory, movement, and the ongoing work of freedom.
This collection was created for the ones who honor the day with pride, with presence, and with purpose. Tees, totes, and everyday pieces made to carry the story forward, quietly, boldly, and in your own way.
Shop the pieces made for freedom remembered, lived, and carried.
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BHM Blogs
Why I Celebrate Juneteenth
I am not going to argue with strangers about Juneteenth. Not this year. Not next year. Not in a comment section. Not under somebody’s post where the spirit of nuance...
For the 93% (and Those Who Saw It Too)
Ninety-three percent of Black voters in Texas stood behind Jasmine Crockett’s run for the United States Senate. In a political landscape that often demands our participation while questioning our leadership,...
Wider Than the Sky: What Black History Means To Me
In a year when memory is contested and truth feels fragile, Black History demands more than ceremony. It demands scale. Black History as scale, inheritance, and refusal—the inheritance of intuition,...
Let’s Crash Some Sites
I never EVER thought I would watch myself type something like this. But I am dead serious. I want us to crash some sites in the final week of Black...
Building What Lasts: Beyond the Urgency Loop
Reflections on urgency culture, anxiety-driven marketing, and the pressure to perform scale online. Choosing discernment over panic, she explores what it means to build trust, sustainability and community without sacrificing...
One Million Is a Decision
This piece is about refusing to think small in real time. It’s about scale, self-possession, and building something that reflects your value—not the limits handed to you. It’s the power...
When “Progressive” Becomes Possessive: is it Solidarity or Supervision?
A reflects on a pattern emerging within segments of the white queer left: the use of absolutist politics to discredit Black leaders while claiming liberation. The result is not justice....
Celebrated as Black-Owned. Built for Who?
An honest reflection on the gap between celebrating Black-owned businesses and materially supporting them. This op-ed explores the complexity of identifying a target audience as a Black woman entrepreneur and...
The Violence Beneath American Order
As calls for reform continue to circle institutions that have already revealed their limits, a deeper truth is breaking through: America’s power has been preserved by concealment, not virtue. From...
The Fog of Pain: On Living, Ambition, Guilt, and Choosing Care Anyway
Chronic illness and pain rearranges time, ambition, and identity in ways few people ever see. It arrives as fog: erasing time, distorting memory, and quietly rearranging ambition. This essay explores...
We Built Anyway. We Build Still.
A reflection on Black ingenuity, persistence, and the long arc of creation that shaped this country. This piece centers pride, continuity, and the responsibility to support what has always sustained...
Building Without Becoming the Machine
A reflection on the exhaustion of hustle-driven business culture and the quiet pull toward something more human. This piece explores what it means to sell, grow, and build without turning...
Active Inheritance
Active inheritance names the reality that our present lives are shaped by what was endured, built, and resisted before us—and that we are responsible for how that legacy moves forward...
Out With the Old. For Good.
This moment isn’t about corporate apologies or rebrands. It’s about whether we’re willing to move on from extractive systems and choose a more conscious, community-centered way forward. I believe that...
This Call Has Always Been Mine to Answer
A letter on answering my own call, honoring where I come from, and building Simply Edyn & Co. as a human-centered alternative rooted in care, community, and dignity.
I Want the Balance Sheets to Flinch
A reflection on power, money, and choice—why building small, supporting each other, and redirecting value matters now more than ever.
Curiosity Is Not a Luxury
Written on the eve of Black History Month, this reflection sits with curiosity as a Black inheritance—how it has kept us alive and how often it has been punished. It...
What We Tend
This piece sits with the ways history moves through us—through work, love, imagination, and care. What We Tend considers what is carried, what is cultivated, and how people continue to...
The Proof Is Routine.
February is almost here. I’m moving into this month by standing in my work. Naming it. Sharing it. I’ve learned the system loves you best when you stay small. I...