I never EVER thought I would watch myself type something like this. But I am dead serious. I want us to crash some sites in the final week of Black History Month. Not metaphorically. Not symbolically. I mean actual traffic. Subscriptions. Sales. Enough support that a small Black-owned platform has to double-check its hosting plan. If outrage can trend, so can intention.

We’re in the last week of Black History Month, and I need to say this plainly: this has been the hardest one I’ve ever lived through. I don’t mean that in a dramatic way. I mean it in the way you watch men build empires off denying your humanity and get rewarded for it with revenue, platforms, and contracts. In the way you see billionaires rake in record profits while working people absorb record layoffs. In the way voices that distort, inflame, and diminish are handed microphones and money, while thoughtful, integrity-centered work fights to stay visible. It’s exhausting watching cruelty scale faster than care. But as a community, what choice have we ever had but to keep building anyway?

So I’m going to say something that might be the nail in my small business coffin.

If you consider yourself an ally of the Black community, pick one Black business. One writer. One creator. One newsletter. One small brand trying to survive on intention and grit. Visit their site. Subscribe. Follow. Buy something small if you can. Engage. Flood them with support.

And HELL YES, I hope you pick me. I do. My newsletter is free. Subscribing costs you nothing but intention. But even if you don’t choose me, choose someone.

Real support looks like traffic. It looks like currency. It looks like subscriptions and engagement. It does not just look like posts. Most of us are paying for our platforms whether you show up or not. We keep creating whether the numbers spike or stay quiet. We keep building whether the country is listening or not.

This month, more than ever, I’ve felt how thin awareness can be without action behind it.

So here’s my ask for this final week of Black History Month: let’s crash some sites. Let’s flood inboxes with new subscribers. Let’s move dollars. Let’s send traffic.

And when you show up, be prepared to listen. Hear us. Learn. Sit with it. It may get uncomfortable. It should. Growth usually is.

If this resonates, don’t just close this tab. Share this post. Tag a Black business you believe in. Put someone in the comments. Let’s put real weight behind our words.

Not performative. Not seasonal. Just real.

With care,
Tasha