Simply Edyn & Co. exists because, for a long time, I could see the pattern clearly.
For decades, the largest corporations—the quarterly-first giants, the extract-and-move-on machines—have taken from our communities without investing back unless public pressure threatened their margins. Support only came when boycotts endangered a quarter or a headline. Otherwise, the money moved up and out, leaving very little behind.
I got tired of only naming what I was against.
So instead, I decided to build something I could be fully for.
Simply Edyn & Co. is small. It’s honest. It’s built in real time, inside real life. Not a perfect brand or a lifestyle fantasy, but a working business shaped by long days, shifting plans, care, doubt, pride, and persistence. I’m learning as I go. I’m adjusting. I’m showing up anyway.
February always sharpens that clarity. Black History Month isn’t abstract for me. It’s family stories, inherited grit, and lessons passed hand to hand. It’s centuries of Black American roots that taught me how to endure, adapt, create, and keep going even when the margins are thin. That history lives in how I work, who I support, and what I choose to stand behind.
That commitment is also what shaped With Care.
With Care. is not a slogan or a seasonal message. It’s a practice. A way of slowing decisions down and asking harder questions about how things are made, who benefits, and where responsibility actually lives. It’s an acknowledgment that care isn’t passive—it requires intention, follow-through, and restraint.
As part of that practice, 15% of all profits across the store are set aside to support With Care. initiatives—putting resources back into communities that are too often asked to give without receiving. Not as charity. As reciprocity.
This initiative touches everything here, from what enters The Market to what we publish through Edyn House Press. It’s how I remind myself that building something better doesn’t mean building something louder—it means building something more accountable.
If you explore anything here, I hope you feel that presence. Not polish. Not performance. Just care, practiced out loud.
I’m unapologetic about centering Black voices here. About amplifying marginalized makers. About building a space where dollars circulate with intention. That’s not a marketing angle. It’s a responsibility I take seriously.
Simply Edyn & Co. holds many rooms and collections:
· SHOP
And what’s coming next—Edyn Market, a natural food pantry meant to nourish, not extract.
I’m a small business retailer and a publishing press. I know my scale. I’m not trying to replace the giants. I’m offering an alternative—a place rooted in care, accountability, and shared visibility.
This isn’t finished. It doesn’t pretend to be. It’s work. It’s choice. It’s real.
If you’re here, you’re invited to explore slowly. You’re welcome to stay.
With Care,
Tasha Monroe
Founder, Simply Edyn & Co.