Building What Holds, From the Beginning
There once was a moment called clear.
It showed up once I stopped the fear.
I quit chasing the crowd,
Set my truth down out loud,
And built something steady from here.
That little limerick has been sitting with me, because it names something essential about With Care. Care doesn’t arrive at the end, once things are polished or profitable. It has to be present at the start. In the bones. In the structure. In the decisions no one sees.
With Care began as a choice, not a campaign. A decision to build Simply Edyn & Co. differently, at a time when “care” is often used as branding shorthand rather than lived practice. We live in a moment where attention is harvested, urgency is manufactured, and people are reduced to data points. I didn’t want to replicate that. I wanted to see if it was possible to create something quieter and sustainable. Something steadier. Something that didn’t ask people to perform or keep up.
Simply Edyn & Co. is not one thing. It’s a collection of spaces—The Market, Edyn House Press, With Care, the writing, the books—that all move with the same underlying ethic. We make objects meant to be lived with. Words meant to be returned to. Structures meant to hold, not exhaust. Nothing here is designed to demand your constant attention. Everything is meant to support a life already in progress.
Practicing care means making decisions early and standing by them. It means committing a portion,15% minimum of all profit, to food security, education, and women-centered medical research—not later, not once it’s convenient, but as part of the foundation itself. It means choosing durability over disposability, clarity over noise, and restraint over spectacle. It means trusting people to engage on their own terms.
With Care also means allowing things to grow slowly. Testing ideas. Learning in public. Letting this work evolve alongside real life. Not everything needs to scale. Not everything needs to shout. Some things just need to be built honestly and given time.
I don’t believe care is a personality trait. I believe it’s a practice. One you return to, especially when it’s harder than the alternative. With Care is my way of practicing what I say matters—by building something that reflects it, quietly, from the beginning.
If you find your way here, I hope it feels like a place you can rest your attention. Not because you’re being asked to buy something, but because something here was made with you in mind.
Tasha Monroe
Founder, Simply Edyn & Co.
Writer & Editor, The Commons Dispatch