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Say It Clean: EUNOIA

Say It Clean: EUNOIA

How “beautiful thinking” (and saying it out loud) became my reset button.


I did not find the word in a book. I found it on a wrist.

It was procedure number I-have-lost-count. A young nurse was prepping me, steady and kind, taking vitals and placing the IV. On her skin I noticed a neat ring of letters, almost like a swirl. EUNOIA. I told her the tattoo was beautiful and asked what it meant. She said she had read the word in college and loved it right away. It means beautiful thinking. I opened my Notes app and typed it in before the anesthesia took me under.

Afterward I looked it up. The word comes from Greek: ενοια, goodwill, beautiful thinking. In classical rhetoric a speaker offered eunoia to an audience so people could relax and listen. I realized I needed that same goodwill from my own voice. Before I can make choices or hold hard facts, I need a signal that says I am for me.

Say it like this: yoo-NOY-uh.

I practice it because enunciation forces the body to slow down. To speak clearly you must shape breath and sound on purpose. It is not decoration. It is mechanics. Clear speech steadies breath. Steady breath quiets the nervous system. The word works because meaning and method hold hands.

Here is the micro-practice I use. It takes about a minute.

1.    Sit or stand with feet flat. Drop your shoulders.

2.   Inhale to a count of four.

3.   On the first long exhale say you. Aim the sound forward.

4.   Inhale gently. On the next exhale say noy. Keep the vowel round.

5.    Inhale again. On the last exhale say uh. Let the jaw unclench.

6.   Pause. Notice one thing that softened. Repeat if useful.

Three syllables. Three breaths. One word that returns you to yourself.

Picture a clinic waiting room at 7 a.m. The television murmurs without sound. People study doorways and floor tiles. You cannot control the order or the news. You can pick a posture. Eunoia says I will meet this hour with goodwill for my body, for the nurse with the steady hands, for the stranger across the aisle. That small choice keeps panic from flooding the room.

Picture a late kitchen where fatigue sits like a weight on your shoulders. The dishes can wait. You lean on the counter and say the syllables in order. The room does not change. The room inside you does. The next minute becomes possible.

Eunoia does not insist on cheer. It invites useful thoughts. Beautiful thinking is not a mood. It is a method. Enunciation is not fussy. It is precision selected for peace. When the mind races, the mouth can lead it home.

Caregivers can borrow this tool. Say it before you pick up the phone. Say it in the parking lot. If the person you love can spare the breath, use it together. One voice leads. One voice follows. The word becomes a small relay of strength.

I keep eunoia close because of the day I first saw it. That nurse gave me more than an IV line. She handed me a practice I could carry anywhere. I think of her handwriting on skin, the calm way she moved, and the space that opened in my chest when I spoke the word aloud.

This is the spirit behind Simply Edyn & Co.’s Fight + Light work. Courage to square up to the hard thing. Clarity to say what is true. Community that passes light person to person when the night runs long. A word like eunoia fits because it is small, honest, and shareable. You do not need training to try it. You need a minute, a little air, and the choice to speak with care.

If you keep only one thing from this, keep the sound. You. Noy. Uh. Put it on a note in your bag. Make it the first thing you say to yourself in the car. Use it when you need to reset without drama. Let it be a bridge from noise to next step.

Say it clean. Breathe. Then take the minute in front of you.

With care,
Tasha Monroe
Founder, Simply Edyn & Co.
Writer & Editor, The Commons Dispatch

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