A Juneteenth Statement from Simply Edyn & Co.

We don’t need another holiday sale. We need a wake-up. A calling-in. A line drawn in full daylight.

This next After is for all who carry the weight of inherited harm and still choose to build something freer, fairer, and fully human. Because Juneteenth isn’t just history—it’s inheritance. It’s not about mourning the past. It’s about stepping into what comes next. On purpose.

In 1865, freedom came late. Two years late. Not as a promise kept, but a delay corrected. Black people in Galveston were the last to know they’d been declared “free.” But real freedom? It was never granted. It had to be lived. Carried. Reshaped. Handed forward like fire.

We carry that fire.

Not in silence. Not for clout. Not to beg for visibility from systems that remember us only when it's convenient. We carry it because we know the truth: we were never meant to be the afterthought.

We are the After.

We’re the ones who build in the rubble. Who love louder than fear. Who keep showing up—in boardrooms, courtrooms, classrooms, kitchens—because erasure isn’t an option.

Simply Edyn & Co. is a Black, woman-owned brand. That’s not a footnote. That’s foundation. Our collections don’t follow trends. They follow truth. Every tee, tote, and mug is a record of resilience. Not just merch. Message.

This Juneteenth, we’re not asking for recognition. We are recognition. We’re not waiting for an invitation. We’re already here, writing our names into the blueprint.

Every purchase, every post, every act of alignment is part of that legacy. You’re not just shopping. You’re standing with. You’re saying: I will not let this country forget who built it.

This isn’t just a holiday. It’s a pulse check. A call to clarity. A choice.

Don’t just honor the date. Support the descendants. Invest in the After.

We’re not what they freed. We’re what they feared. And we’re still rising.

Still here. Still HER. Still hungry.

— Simply Edyn & Co.